Why Entrepreneurs Really Fail | Author: Nozer Buchia

My latest book, “Roadmap to Success” is a collection of literary works (an anthology) and has been co-authored with Dr. Ken Blanchard and Dr. Deepak Chopra. In this book, I emphasize the fact that success is always within one’s reach, as long as one has the dedication, determination and the drive to get there. The reader is encouraged to challenge the way it has always been done, and is guided along the path to success.

Success, in my opinion, is measured by the strength of your desire; it is measured by the size of your dreams and by how you handle disappointments along the way. That is what I firmly believe.

Most importantly in life and in business, when we lose our way, it is not typically because we lose sight of the goal, or that we lose sight of the destination or even our strategy. It is because we have no roadmap to get there.

You need to constantly ask for directions along the way and find role models and mentors that can help guide you. You need to stop occasionally and evaluate your path, and most certainly the speed with which you are travelling. I mean these are the things that have helped me define my own success.

We all have a choice; a choice every single day as to what we’re going to do with our life, and where we are going to take it. If you follow your passion and your dreams, you’ll be amazed at how far it can actually take you… all you need to do is to believe in yourself.

Never be afraid to create your own opportunities, for successful people always know where they are going, and where they’re going to end up. And if you need help along the way, just ask. Remember, you are your own driving engine and you are your own brake. The only person that can stop you from achieving anything in life is… you!

Success is not magical, nor is it earned overnight. It is a tedious process that you engage in, day after day. Your level of success is directly proportionate to your tolerance to risk, your passion to succeed, and your never-give-up attitude.

I am entirely convinced that the day you develop clear intentions and decide firmly in your mind to set our own course is the day you start creating your own roadmap to success.

“Why Entrepreneurs Really Fail,” is not just a book… it is the struggle that I have gone through as an entrepreneur, in life and in business.

Through various chapters that describe the challenges faced in time by an entrepreneur, I have taken the liberty of highlighting an account of my experiences, my mistakes, my successes and of course my failures.

This book is practical for college and university students that want to comprehend what entrepreneurship is all about. It will also serve as a guide for those sitting on the fence, not knowing whether to jump in the world of entrepreneurship or not, and what it would take to be successful. It will help young entrepreneurs acknowledge entrepreneurship struggles and determine their road to success. My experiences will also allow successful businessmen to reflect on their businesses and ascertain the reasons for their triumph or lack of it.

The book symbolizes the fact that mistakes are an essential ingredient in the pot of success. It also demonstrates the fact that to be successful, one has to follow the discipline that a business demands with the common sense that is needed to operate it, grow it and then sustain it. To be an entrepreneur one has to behave like one. Emotions have very little to do in business and hence should not be used to either make decisions or even to follow through on them.

The book touches on topics that are critical for the success of a business and an entrepreneur.

We seldom talk about the entrepreneurs spouse… well I have. Personal experiences and interviews with successful and then not-so successful entrepreneurs have shown that a spouse can make a business or break it. Or for that matter, entrepreneurs that are faced with criticism from their spouses have been known to dump their ventures and move on to a lesser threatening, lesser riskier undertaking. I have even had the privilege of getting into the minds and hearts of these ‘silent partners’ as they describe their lives as spouses of entrepreneurs.

Another topic that I have touched upon is one that is on most people’s mind – should an entrepreneur have a partner or should he just be on his own. What are the benefits of a partnership? And then again, what are the disadvantages. I have also vocalized my own experiences and the lessons that can be learnt from these.

I describe the habits of an entrepreneur that can surely cause failure and thereby commotion in the business venture. The book also talks about some of the surest things that an entrepreneur should move away from in order to be successful.

Also, is entrepreneurship hereditary? I have herein attempted to capture the raw essence of entrepreneurship as is attempted to be passed down from father to son. Is this even possible?

All chapters in this book tell a unique story, one that you will be able to relate to.

My book is a portrait of success and failure, of accomplishment and anguish, of mistakes and challenges, of risk and reward.

Trust you will enjoy reading it as much as I have enjoyed writing it… for you!